What your app can see.

Using the Vuforia platform, your app can see a wide variety of things, and we're continuing to work on expanding our recognition capabilities all the time.


Recognize and track a broader set of objects so you can bring toys to life and add digital features to consumer products.


Images with sufficient detail including magazines, advertisements, and product packaging can be recognized. The Vuforia Target Manager helps you analyze and improve your images to optimize your app's performance.

User-Defined Images

User-defined images give users the ability to create basic AR experiences that work anywhere. It's as simple as taking a picture of an everyday object, such as a book page, poster or magazine.


Cylinders such as bottles, cans, cups and mugs can be recognized.


Supports English word recognition from a standard database of ~100,000 words or a custom vocabulary defined by the developer.


Simple boxes with flat sides and sufficient visual details can be recognized.


VuMarks allow the freedom for a customized and brand conscious design while simultaneously acting as an AR target. VuMark also provides a simple method for encoding data such as a URL or a product serial number.

Smart Terrain™

Smart Terrain is a new capability for smartphones and tablets that reconstructs a terrain in real-time, creating a 3D geometric map of the environment. This gives apps the ability to interact with various surfaces and objects. It allows developers to build dynamic gaming experiences where game elements interact with the physical world; characters can navigate around, collide with and jump over objects.

Extended Tracking

Extended Tracking is a capability that delivers a continuous visual experience even when the target is out of view so users have the freedom to follow game play over large areas and visualize large objects such as architectural models, vehicles and furniture.

See the future, see it now.

Vision-based computing is not out of reach. Today, Vuforia is bridging real and digital worlds with digital experiences that delight and astound users. And this is just the beginning. What else is possible?

Background Effects

Want to make your app look like an X-Ray machine? How about night vision? Create your own shaders to implement sophisticated visual effects.

Video Playback

Watch static images come alive in full motion video. Vuforia video playback makes it simple for videos to be played directly on target surfaces.

Virtual Buttons

Imagine a magazine page that acts like a touch screen. With Vuforia, that is possible. Create virtual buttons that your app can see and respond to on top of image targets in the real world.

Occlusion Management

Vuforia detects and tracks targets, even when they’re partially hidden behind everyday barriers, like your hand. Special occlusion handling allows apps to display graphics as if they appear inside physical objects.

Build your vision

For mobile and digital eyewear devices, developers can build immersive 3D experiences with the Vuforia mobile vision platform, providing award-winning performance with creative freedom and flexibility.

Need a developer?

We’re happy to recommend one of our trusted and preferred Vuforia developers. We’ll start by matching you up with a developer based on your location and development needs, and then they’ll work with you to ensure your concepts are brought to life when you need them.